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Elements and Performance Criteria

  1. Manage store merchandising.
  2. Plan and manage store advertising and promotions.
  3. Manage store pricing policies.
  4. Manage housekeeping.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

providing feedback on performance

interpersonal communication skills to

communicate store standards and expectations to staff

consult floor staff

negotiate arrangements with suppliers through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

roster development

report writing

literacy skills in regard to

researching analysing and interpreting a broad range of written material

preparing rosters

preparing reports

documenting results

The following knowledge must be assessed as part of this unit

store policies and procedures in regard to

layout and presentation

advertising and promotions

pricing or marking down of goods including risk assessment

housekeeping for premises fittings fixtures and equipment

store merchandise and service range

store merchandising plan

range and availability of new products and services

customer demand and market trends

product quality standards

OHS legislation and codes of practice

relevant legislation and statutory requirements

relevant industry codes of practice

pricing procedures including GST requirements

principles and techniques in

visual merchandising

project management

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

collaboratively plans layout and presentation of merchandise according to store policies and procedures

assesses effectiveness of layout and presentation according to sales targets or predetermined objectives

collaboratively plans coordinates and implements advertising and promotions activities according to store policies and procedures

assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures

collaboratively plans coordinates and implements pricing activities according to store policies and procedures

collaboratively plans coordinates and implements housekeeping activities according to store policies and procedures and OHS legislation regulations and codes of practice

Context of and specific resources for assessment

Assessment must ensure access to

a retail work environment

relevant documentation such as

store policy and procedures manuals

store merchandising plan

legislation and statutory requirements

OHS legislation regulations and codes of practice

a work team

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

customer feedback

answers to questions about specific skills and knowledge

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Visual merchandising policies and plans may include:

target market

market research

store image

store layout and space availability

seasonal lines

pricing policy.

Promotional activities may involve:

external and in-store activities

corporate or locally based activities

dealing with advertising agencies and consultants.

Promotions may include:

advertising

catalogues

newspapers

posters

radio or TV

suppliers

internet

website.

Organisation pricing policies and procedures may include:

marking down of slow moving stock

soiled or damaged goods

goods close to use-by date

end of season stock

pricing policies, including GST requirements.

Legislative requirements may include:

Trade Practices and Fair Trading Acts

consumer law.

Store housekeeping and maintenance may include:

store premises

fittings

fixtures

equipment.

Contingency plan may include:

major spillages

flood, storm or cyclone

breakages

blackout

break-in.